Whale Rock Music & Arts Festival | Formerly "Beaverstock" Founded by a couple of Paso Robles winemaking pioneers, Whale Rock Music & Arts Festival organically came about by way of Niels and Bimmer Udsen’s longtime commitment to supporting the arts and their local community. We’ll have back-to-back band performances on two stages, a gallery of local artists, all-ages yoga, kid crafts and games, Castoro wines, craft beers, hard ciders, food trucks, and more. And we will continue to support local charitable organizations with a portion of proceeds. The 2017 WHALE ROCK MUSIC AND ARTS FESTIVAL is going to be a dam fine time!